Sophia Kacimi X Zoubida carrying on her head a series of of her Modular Sofa - Art to Decorate

A bold thread through memory, irony, and community — where art becomes a shared ritual of rebellion.

Zoubida at the Friday Late V&A in London

Where culture meets strategy

Meems is a curatorial consultancy dedicated to placing meaningful art and collectible design at the heart of refined environments. Based in Dubai and Paris, we work with visionary architects, interior designers, developers, and private collectors across the EMEA region to integrate cultural value into spaces of influence.

Our approach is selective, strategic, and deeply personal. We advise on the acquisition, placement, and commissioning of artworks and design objects that hold both narrative weight and lasting aesthetic value. From contemporary fiber art and conceptual calligraphy to revived 20th-century lighting editions, Meems brings a unique convergence of tradition, innovation, and curatorial precision.

Our offer

Advisory

Meems operates at the intersection of strategy, aesthetics, and execution. Our role is to unlock an edge — one that’s not loud, but unmistakably refined.

Artists representation

We represent a constellation of singular voices — artists whose work transcends disciplines, geographies, and trends. Each practice we nurture is rooted in emotional depth, material mastery, and cultural resonance.

Design

At Meems, we represent Galerie MCDE and Éditions Pierre Chareau across the Middle East and Africa, delivering collectible design pieces rooted in heritage and craft. Each project is a narrative — aligning objects of meaning with the client’s values, space, and story.

Our founder

Myriam Djelouat Benaroya

Myriam Djelouat Benaroya is the founder and curatorial mind behind Meems — a boutique consultancy at the intersection of art, design, and strategic cultural engagement. With over two decades of experience in global luxury and cultural marketing, she has built a reputation for crafting meaningful narratives for some of the world’s most influential maisons — including Hermès, Montblanc, and Versace — and leading digital storytelling at scale with brands like Huawei and MILLE World, the Arab youth platform where she served as CMO and creative agency lead for five years.